BURGER KING - DON’T GRILL YOURSELF

Every summer, people ignore the risks of overexposing themselves to the sun without proper protection, pretty much grilling their own skin. Burger King, as the master of flame-grilling, decided to take action. Because while grilling works well for the Whopper®, their skin might not appreciate it.

The campaign included interactive outdoor and digital ads with real-time UV scale and complimentary SPF50+ dispensers at every Burger King restaurant in Czechia.