SKODA - HOCKEY

We wanted to approach Czech sports' biggest event the same way brands are approaching Super Bowl—pop-culture meets advertising. Our concept? Based on 'Lajna' (think Czech Ted Lasso, but hockey).

The Hockey Championship is the year's top TV draw. As general partner, we aimed higher than just TV spots. We roped in influencers, launched the Czech Republic's most successful brand NFT project, all to reach beyond traditional sports fans.

The score? SKODA's most popular hockey ad in 30 years, first SKODA hockey concept earning a sequel. And last but not least we bagged a silver EFFIE— outshining our national team's bronze in Finland.